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We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.

The more traffic a site gets, the more data we have to calculate estimated metrics.

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For these sites, we show estimated metrics based on traffic patterns across the web as a whole.

Certified Site Metrics are metrics that are directly-measured from the website instead of estimated.

The website owner has installed an Alexa Certify Code on the pages of their site and chosen to show the metrics publicly.

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